About jim panagas
JIM PANAGAS
Jim Panagas has been involved in marketing, communications and storytelling for more than two decades. He has served as company spokesperson (watch his interview on CMS-Connected), spoken at trade shows, participated in webcasts and podcasts, and his articles have appeared in publications such as CMS-Connected, CMSWire, EContent, Loyalty360, and Website Magazine as well as social media sites such as LinkedIn and X.
Here’s a bit more about Jim’s background :
As Director of Communications at Corporatevoice, A Corporate Communications Consultancy, Jim has been working with emerging technology and innovation companies, helping tell their story, establish why it’s important, and making people eager to learn more about them. His work typically includes a full spread of communication vehicles including websites, eNewsletters, video content, social media, article writing/PR, and partner marketing.
As Director of Marketing & Communications at MediaVue Systems, an emerging digital signage company, Jim modernized and built out the corporate website, placing a particular emphasis on customer projects around the world. He added a press room to the site and began featuring corporate news headlines on the front page to engage visitors. He engaged in video marketing by by sharing customer vignette-style commercials through social media channels such as LinkedIn and Twitter. Also launched during Jim’s tenure was an interview-driven e-newsletter designed to keep customers, partners, and internal staff abreast of what was happening at the company.
As Director of Media Relations at Kentico Software, makers of Content Management Solutions (CMS) based in central Europe, he secured their inclusion in Gartner’s Magic Quadrant for Web Content Management – an annual, highly valued analyst report. He engaged in video marketing by interviewing regional sales directors, customers, and partners. He authored articles for leading networks and publications in the CMS industry including CMSC Media, CMSWire, EContent, and Website Magazine. And he garnered further attention by pushing content through social media channels. The result is that Kentico found itself in the global spotlight for the very first time.
As Vice President of Marketing at Automatic Data Processing, Inc. (ADP), he refined the sales and marketing strategy for a $1B outsourced services business unit by shifting the focus to ADP’s full portfolio rather than individual point solutions. The sales force was armed with new collateral materials. Webcasting was ramped up to create sales opportunities by advancing the company’s thought leadership. Finally, ADP’s trade show assets were modernized with LED lighting and new multimedia capabilities, drawing larger audiences at shows and conferences.
As Vice President of Marketing for Taxware–A First Data Company ($20M business that produced a bolt-on sales tax calculation engine for leading ERP platforms), Jim was given carte blanche to re-imagine the company from a marketing point of view. He introduced a slew of deliverables including a contemporary website, the company’s first-ever corporate video, and all-new collateral materials. High production values were applied to the company’s webinar program, turning it into a major vehicle for lead generation and thought leadership. And the company’s user conference was turned into a high energy cornerstone event called “The Taxware Summit.” This marketing re-launch put Taxware on a march towards industry leadership and paved the way for acquisition by ADP.
“I worked with Jim Panagas at two different companies and found him to be a hugely energetic, highly focused marketing executive who has a knack for increasing product visibility and demand. He understands the big picture and consistently shows the drive to execute marketing plans. I consider him a great asset to any well-run organization.”
This “group selfie” was taken at the conclusion of a panel discussion that Jim Panagas (front row, right) moderated for AMA Boston and PRSA Boston. The event focused on the changing relationship between CMOs and digital marketing agencies.
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“I had the pleasure of working with Jim Panagas at MediaVue Systems. He has an amazing ability to bring people and departments together. During his tenure, he kickstarted a marketing overhaul, launched a company e-newsletter, created content for a previously stagnant social media program, and interviewed partners and customers along the way. Beyond that, Jim served as a mentor to many, always willing to listen and give advice. Anywhere Jim goes, he brings positive energy with him and I have no doubt he will be a shooting star at his next company.”