Building a consistent brand that permeates all of a company’s marketing materials – from the corporate website through trade show and exhibit properties through all of the company’s collateral materials and digital assets – is a huge undertaking. It’s more than making sure that everyone is using the right logo. It’s about developing a style that accentuates the logo and that begins to build a true image for the company.
Branding is about many things including:
Image that the company desires to convey
Emotional response that the company would like to evoke
Lasting Impact i.e. how memorable is the brand?
Headlines, captions, and callouts
Photos and imagery
Fonts and typography
Balance of white space versus the amount of artwork and copy
Corporate standards and guidelines
Whether you are a startup, an emerging business, or a more established company that has simply gone in too many different directions, Jim Panagas can help. He has managed the branding effort for dozens of software and technology companies across North America.