media spokesperson

There are times when you need a competent spokesperson to represent your company to the media. Someone who can talk about the business and the marketplace in a convincing and compelling fashion. Someone can portray the business in the most favorable light. And someone who has a “made for TV” personality that translates well across all media.

So what are the media opportunities we are talking about? They include:

JIm Panagas can provide this kind of spokesperson service, whether your company is trying to break out of the pack and project thought leadership, or whether your company is moving into a new geography.

Having a spokesperson in place is especially important for EU and APAC-based businesses looking to break into the U.S. market. Having someone on the ground who’s familiar with the technology marketplace and has some pre-built relationships with editors and analysts can go a long way, and can even open some doors.

The videos on this page show how Jim effectively represented Kentico Software, a CMS vendor based in central Europe, as they worked to better penetrate the U.S. market.

JIM PANAGAS APPEARING ON THE CMS-CONNECTED WEB-BASED TV SHOW. THE DISCUSSION WAS ABOUT HOW CMS VENDORS ARE MARKETING THEMSELVES AGAINST ONE ANOTHER.

Reporter Venus Tamturk interviews Jim Panagas about the Kentico Roadshow, a series of one-day events that took place in major cities across the US and around the world.

While serving as Kentico’s Director of PR & Analyst Relations, Jim Panagas was often asked to participate in partner events such as this poducast fromThunder::tech

I have seen Jim Panagas both in front of the camera as a thought leader and behind the camera curating interviews to ensure the resulting video was on point and on strategy for its designated social/PR purposes. Always a great advocate for his organisation and keyed in on trends, Jim is a rare talent to have on any marketing or PR team.
— LAURA MYERS, Content Marketing Strategist | Elastic Path Software