There are times when you need a competent spokesperson to represent your company to the media. Someone who can talk about the business and the marketplace in a convincing and compelling fashion. Someone can portray the business in the most favorable light. And someone who has a “made for TV” personality that translates well across all media.
So what are the media opportunities we are talking about? They include:
Sitting down for a Radio or TV interview
Speaking at a show or conference
Participating in a webcast or podcast.
Taking advantage of on the fly interviews with an editor or analyst
Engaging in marketplace discussions taking place on social media channels
JIm Panagas can provide this kind of spokesperson service, whether your company is trying to break out of the pack and project thought leadership, or whether your company is moving into a new geography.
Having a spokesperson in place is especially important for EU and APAC-based businesses looking to break into the U.S. market. Having someone on the ground who’s familiar with the technology marketplace and has some pre-built relationships with editors and analysts can go a long way, and can even open some doors.
The videos on this page show how Jim effectively represented Kentico Software, a CMS vendor based in central Europe, as they worked to better penetrate the U.S. market.