Jim Panagas Marketing & Communications
We are a Boston-based marketing consultancy and our expertise is helping companies do a better job communicating with customers, prospects, partners, and the marketplace. That's something we accomplish by analyzing your current situation, asking probing questions, and determining which marketing approaches are most likely to work in your particular situation.
Although based in New England, we work with clients and collaborate with colleagues all across the country.
We have a long track record of success, and encourage you to visit our references page, where you can read what executives from multiple companies have to say about us, as well as our gallery page where you an view samples of our work.
Business Problems We Can Solve
BRANDING – “We don’t have a compelling set of materials that the sales force can use.”
CUSTOMER RETENTION – "We're not giving enough attention to the customers that we already have."
DEMAND GENERATION – “We're not generating enough leads for sales reps and partners.”
MARKET VISIBILITY – “We're not on the radar screen – not enough people know who we are.”
MESSAGE CONTINUITY – “We're not being consistent with our messages and materials.”
REVENUE GROWTH – "We're spending money on marketing, but the revenue doesn't seem to be following"
THOUGHT LEADERSHIP – “We’re not being perceived as subject matter experts.”
Marketing Services We Can Provide
STRATEGIC COUNSEL & TACTICAL RECOMMENDA-TIONS based on 25 years of marketing experience
COPYWRITING for brochures, data sheets, flyers, newsletters, postcards, & more
CORPORATE VIDEO that lets executives, customers, and partners do the talking
EMAIL MARKETING so that customers, partners, and other key audiences are receiving a steady diet of useful information
EVENT MARKETING, including seminars, trade shows, & user conferences, to attract a broader, nationwide audience
ONLINE SURVEYS so you have a sense of what your customers and partners are thinking
SOCIAL MEDIA PRESENCE
including FaceBook, LinkedIn, Twitter, & YouTube
WEBCASTING for establishing
thought leadership credentials
WEBSITES including design, content, and management