remote marketing

There are two major trends going on in industry right now. Jim Panagas has built a business model that supports them both.

Virtual Office
First, companies are increasingly interested in building a virtual workforce where there are few if any physical offices and employees all work remotely, from just about any location. Jim Panagas is able to provide a complete range of marketing service for these companies, working from his Boston-area office and traveling to corporate events as necessary.

EU and APAC Businesses Looking to Expand into North America
Second, businesses headquartered in the European Union (EU) and Asia Pacific (APAC) region are increasingly looking to introduce or expand their operations into the United States. This requires having a working knowledge of the business, political, and cultural landscape in order for all marketing activities and communications to be on target. There is no substitute for having a native-speaker who grew up in your target geography to call upon. Otherwise you run the risk of your communications being not quite right, and creating the perception that the vendor is not fully engaged in the U.S. marketplace. Get it right the first time by working with a US-based resource.

Jim Panagas is a native-born US citizen and has been supporting the marketing efforts of software and technology companies for more than two decades.

THESE REGIONAL VIEWS OF KENTICO SOFTWARE (EMEA, APAC & NORTH AMERICA) WERE MANAGED FROM NORTH AMERICA BASED UPON INTERVIEWS CONDUCTED ALL AROUND THE GLOBE. THIS GAVE KENTICO AN UNPRECEDENTED ABILITY TO SHARE WITH EDITORS & ANALYSTS HOW IT WAS PROGRESSING IN VARIOUS GEOGRAPHIES.

Jim Panagas is an accomplished global communications professional. I had the pleasure of working with him over a number of years when he acted as the PR and Analyst Relations Director for an international technology business. He drove communications strategy across multiple markets and coordinated all global resources with expert management.
— PAUL MANSER, VP, Asia Pacific Region | Mulberry Marketing Communications
Jim is a dedicated marketer and communicator. His contributions include working collaboratively as part of a global team (managing PR assets in the United Kingdom, Czech Republic, and Australia, plus regional sales directors); using video interviews to amplify Kentico’s PR messaging; building strong working relationships with Kentico partners, domestically and abroad; and connecting the company with a record number of analysts. He would be a great asset to any company.
— RENATA DUTTON, Director, U.S. Office | Kentico Software