There are two major trends going on in industry right now. Jim Panagas has built a business model that supports them both.
First, companies are increasingly interested in building a virtual workforce where there are few if any physical offices and employees all work remotely, from just about any location. Jim Panagas is able to provide a complete range of marketing service for these companies, working from his Boston-area office and traveling to corporate events as necessary.
EU and APAC Businesses Looking to Expand into North America
Second, businesses headquartered in the European Union (EU) and Asia Pacific (APAC) region are increasingly looking to introduce or expand their operations into the United States. This requires having a working knowledge of the business, political, and cultural landscape in order for all marketing activities and communications to be on target. There is no substitute for having a native-speaker who grew up in your target geography to call upon. Otherwise you run the risk of your communications being not quite right, and creating the perception that the vendor is not fully engaged in the U.S. marketplace. Get it right the first time by working with a US-based resource.
Jim Panagas is a native-born US citizen and has been supporting the marketing efforts of software and technology companies for more than two decades.